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Marketing at Ken's

As Marketing Director, I oversee brand direction, campaign strategy, and execution across all marketing channels. My role connects creative development, paid media, and real-world business operations to create cohesive, effective campaigns.

Brand & Creative Direction

  • Consistent visual language across campaigns and platforms

  • Large-scale branded assets (truck wrap, signage)

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Leading the evolution of brand identity and visual consistency across all marketing channels.

Content & Social Strategy

  • Short-form video strategy (TikTok, Reels, Shorts)

  • Trend integration and audience-focused content

  • Social planning, scheduling, and creative direction

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Build and execute content strategies focused on engagement, education, and brand awareness.

Paid Media & Campaign Systems

  • Static and HTML5 display advertising

  • DV360 campaign setup, monitoring, and optimization

  • Geo-targeting and demographic targeting strategies

  • Cross-division campaign planning (appliances, furniture, service)

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Develop and manage multi-channel advertising campaigns across product categories and audiences.

Traditional Media & Local Presence

  • Radio and TV campaign development and scheduling

  • Station partnerships and promotional coordination

  • Event planning and community engagement initiatives

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Manage traditional media campaigns and community engagement to strengthen local brand presence.

Web & Digital

  • Collaborate with web development team on site updates and functionality

  • Manage promotional timelines aligned with vendor campaigns

  • Create and direct visual assets for website content and promotions

  • Ensured consistency between website experience and broader campaigns​

 

Manage website content, promotions, and creative direction in collaboration with developers and brand partners to ensure website is cohesive up-to-date.

Event Marketing & In-Store Experience

  • Plan and execute in-store events to drive community engagement

  • Develop promotional strategies to increase attendance and awareness

  • Enhance in-store experience to create a welcoming environment

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Created engaging in-store events and community-focused experiences designed to build connection, increase foot traffic, and make the store a destination.

Leadership & Execution

  • Manage remote design collaboration and creative output

  • Lead campaign planning and internal alignment meetings

  • Oversee timelines, reviews, and budget considerations

How It All Connects

  • This role brings together creative direction, content development, paid media, and traditional advertising into one cohesive system by supporting multiple departments while maintaining a consistent brand experience.

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